# Analytics

The Analytics page gives you deeper insight into how your audience is engaging with your content and membership programs. It is accessible to all authenticated Allegro users from the **Reporting → Analytics** section of the sidebar.

## Accessing Analytics[​](#accessing-analytics "Direct link to Accessing Analytics")

1. Sign in to your Allegro instance.
2. In the left sidebar, expand **Reporting**.
3. Click **Analytics**.

The Analytics page embeds the Allegro analytics dashboard, scoped to your organization. The view is automatically tied to your tenant so you always see data for your own organization.

## What You Can Explore[​](#what-you-can-explore "Direct link to What You Can Explore")

The analytics dashboard provides reporting across several areas, including audience growth, engagement, authentication events, and entitlement activity. The available reports depend on your Allegro plan and the events your implementation is tracking.

tip

Analytics data is powered by events sent from the Allegro SDK. Make sure the [Script Tag](/developer/guides/script-tag.md) is loaded on every page you want to track.

## Related[​](#related "Direct link to Related")

* [Dashboard](/product/dashboard.md) — At-a-glance growth metrics on the main dashboard
* [Audience](/product/audience.md) — Browse and filter individual member records